News

Sound On, Volume Up: Introducing Sounds For Your Snaps
Today, we launched Sounds, a new feature to add music and your own creations to your Snaps. Music makes video creations and communication more expressive, and offers a personal way to recommend music to your closest friends.
For World Mental Health Day, Snapchat Teams With Headspace To Launch New In-App Meditations
Today, ahead of World Mental Health Day, we’re teaming up with Headspace to release two new in-app meditations through our Headspace Mini -- a safe space where friends can practice meditations and mindfulness exercises, and check in on each other through Snapchat.
Bringing City Painter to Carnaby Street, London
Today, augmented reality is changing how we talk with our friends. There are over one million lenses on Snapchat, and more than 75% of our Daily Active Users interact with AR every day. But, we imagine a future where we’ll use AR to see the world in completely new ways. Today we’re taking the next step with Local Lenses, which evolves this technology and makes it possible to augment larger areas, including city blocks.
New Snap Originals and Video Advertising Products Announced
Today, Snap announced new and returning docuseries Snap Originals debuting later this year and in 2021! These new and returning docuseries feature even more young, passionate and inspired creators, and speak to the issues most important to the Snapchat Generation. 
Bringing More Transparency to the Camera
Through transparent design, Snapchatters are empowered to express themselves in their own unique way. We’re collaborating with Google on a new set of best practices to bring even more transparency around facial retouching on our platform. We believe that language is important. Lens Studio already uses value neutral terms for its facial retouching feature.
Love Jordans? Bring basketball fashion to your Bitmoji
With Bitmoji’s latest fashion collaboration, it’s easy for you to sport the new Air Jordan XXXV sneaker before it hits shelves. Bitmoji and Jordan Brand have teamed up on a digital fashion collection that lets you dress your Bitmoji in the brand’s most iconic sportswear styles.
Don’t Scroll Past Gen Z -- How to Harness This Generation’s Political Impact
Historically, the youth voting bloc has trailed all others when it comes to voter participation, which has led to a healthy dose of skepticism among political elites about their potential turnout. This summer, we set out to unpack that, by partnering with Tufts’ University’s Center for Information & Research on Civic Learning and Engagement (CIRCLE), Morning Consult, and Crowd DNA on new quantitative and qualitative research among bipartisan Gen Z voters and experts on youth civic engagement. Today we’re publishing our findings.
Renowned Artist Mark Bradford Teams with Snap for Voter Registration
Today marks National Voter Registration Day -- a massive nationwide and nonpartisan effort to register voters well in advance of Election Day this November. At Snap, we’ve always believed that one of the most powerful forms of self-expression is exercising the right to vote and participating in our democracy. We’re proud to partner with renowned artist Mark Bradford on a new augmented reality Lens to encourage our community to register to vote.
Bosco Debuts the “4th of July” Music Video, Shot on Spectacles 3
Today Snap and musical artist Bosco debuted Bosco’s “4th of July” music video, one of the first music videos shot entirely on Spectacles. For this project, Bosco took on the role of co-creative director, putting Spectacles on real-life artistic couple MELO-X and Corey Wash to shoot and star in the video, capturing the emotions of the song. The video captures the couple’s relationship from their first-person perspectives, unfolding with love, adventure and spontaneity.
Introducing Creator Profiles
For the first time, Creators will be able to experience more of the same benefits as our verified Snap Stars, with a permanent Profile, access to advanced analytics and more that will make it easier for Snapchatters to discover new Creators, and for Creators to connect with their fans!