News

Bosco Debuts the “4th of July” Music Video, Shot on Spectacles 3
Today Snap and musical artist Bosco debuted Bosco’s “4th of July” music video, one of the first music videos shot entirely on Spectacles. For this project, Bosco took on the role of co-creative director, putting Spectacles on real-life artistic couple MELO-X and Corey Wash to shoot and star in the video, capturing the emotions of the song. The video captures the couple’s relationship from their first-person perspectives, unfolding with love, adventure and spontaneity.
Introducing Creator Profiles
For the first time, Creators will be able to experience more of the same benefits as our verified Snap Stars, with a permanent Profile, access to advanced analytics and more that will make it easier for Snapchatters to discover new Creators, and for Creators to connect with their fans!
Bringing Ralph Lauren’s iconic clothes to your Bitmoji
In collaboration with iconic fashion brand Ralph Lauren, we’ve just introduced the first-ever branded and customizable Mix and Match wardrobe for Bitmoji.
Introducing our First CitizenSnap Report
Today we are releasing our first-ever CitizenSnap report, which explains the way we operate our business and support our team, our community, and our partners – as well as, more broadly, our society and environment.
Pride Marches on in Augmented Reality
Snap and Pride Media have teamed up to ensure the spirit of Pride, deeply rooted in activism, marches on. The immersive AR experiences launch today alongside The Advocate’s 2020 edition of the annual “Champions of Pride” feature, highlighting the work of activists, artists, elected officials and everyday people representing a full spectrum of LGBTQ+ and BIPOC communities who are affecting real change.
Snap Partner Summit: Supporting Wellbeing
We believe Snapchat can play a unique role in empowering friends to help each other through these difficult moments. In March, we rolled out Here For You, a feature that provides Snapchatters with expert resources when they search for topics related to mental health and wellbeing.
Snap Partner Summit: New Ways for Developers to Build with Snapchat
Today, we’re introducing new products powered by some of the best parts of Snapchat including Camera Kit, Minis, Dynamic Lenses, and more.
Snap Partner Summit: New Snap Originals
Made-for-mobile shows began with Snap Originals. Today, we’re excited to reveal our new slate of shows made exclusively for Snapchat! For the first time, Snapchatters can become part of the show.
Snap Partner Summit: Happening Now
When something happens, the first screen Snapchatters turn to is the one in their hand. We’re introducing Happening Now: the fastest way for Snapchatters to find out what’s going on in the world, up to the minute, at any time.
Snap Partner Summit: Snap’s Augmented Reality Platform
Today we announced new camera and augmented reality experiences for developers, creators, and Snapchatters.